Marketing technology

It’s the age of AI agents: See how marketers can build one themselves

Walk through a simple example of AI bringing together customer data for personalized experiences.

Ecommerce

2024 online holiday spending set for record year with $240 billion in sales

Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year.

Digital advertising

How brands are handling the lack of transparency in major ad platforms

The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics.

Marketing technology

Fueling better marketing plans with Shell

Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.

MarTech intelligence reports

Ready for a cookieless world? Start with identity resolution

As third-party cookies phase out, this free guide offers critical insights. Discover how these tools can help you navigate privacy regulations and leverage AI for better matching and insights. From market trends to vendor comparisons, get the knowledge you need to thrive in the evolving digital landscape.

Marketing management

Why marketing benefits when it provides forecasted guidance

More and more business leaders are looking to marketing to issue guidance on its performance. That’s not a bad thing.

Digital experience platform (DXP)

Optimizely to acquire NetSpring, launches Personalization

Optimizely joins the composability wave by acquiring data warehouse-native analytics solution NetSpring.

First-party data

The marketer's first-party data checklist

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

Customer journey orchestration

Movable Ink announces new Adobe integration

Movable Ink's personalized email solution Da Vinci has a new integration with Adobe Journey Optimizer.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free

What else we're reading

• Thoughts on why creativity still matters in digital marketing.
• Omnicom Precision Marketing Group (OPMG) acquires digital advisor firm LeapPoint to boost orchestration and performance for clients.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).

What they're saying

• “Nothing will reveal the truth of marketing as a powerhouse of effectiveness like the simple act of forecasting its business value.” Mark Stouse in Why marketing benefits when it provides forecasted guidance.
• “The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways.” Vivek Pandya, Adobe Digital Insights, in 2024 online holiday spending set for record year with $240 billion in sales.

From Search Engine Land

• Is Google using Chrome for mobile-first indexing and user signals?
• First-party data checklist for marketers
• Bing expands generative search experience and Deep Search
• Retailers: Google is becoming your new category page
• How to create a roadmap for your PPC clients