Happy Wednesday! Today we have Niclas Bergstrom, CEO of ReadSpeaker, explaining how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. “Users are more willing to interact with digital assistants since no touching is required. Digital servers in the restaurant and hospitality industries have been introduced, and this trend will continue to move forward,” says Niclas. Also Nathan Richter, VP of Strategy & Insights at Dynamic Yield, explores a number of key strategies that brands can employ to bounce back as they begin to recover amid the “new normal.” He writes: Brands now have the opportunity to move beyond mere recovery to achieve a true organizational renaissance. They can do so by streamlining their internal and external operations and determining simpler, more efficient, and cost-effective means of reaching their goals, enabling them to better serve their customers moving forward. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |