Audiences turn to Facebook Watch for an escape from their daily routine, but where is that audience and when can marketers find them? Data shows they’re in different mindsets across a given day.

In this new infographic, learn how marketers can follow the Facebook Watch journey. Across the course of their day, data highlights this audience's preferences and behaviors. Explore the infographic to learn more, including:

How premium content, personal relevance and social connections are driving attention on Facebook Watch
76% of viewers watch to stay on top of current trends.
87% of people watch to connect with others who share their interests.