Good morning, Marketer, the right tone is priceless in this uncertain world. On LinkedIn, marketing operations leader Sarah McNamara said, âI am sending all of the good vibes that I have to the people of Ukraine, and I salute those in Russia who are bravely speaking out against this unnecessary bloodshed.â Thatâs a sentiment with which itâs easy to concur. But she also said, âNow is a good time to pause your marketing messages for a moment.â Thatâs tough to hear, isnât it, but she may well be right. Someone else on LinkedIn I happen to know devoted an update to a new report she has just released. Sheâs proud of it and Iâm sure itâs great, but itâs on a light-hearted topic that just doesnât seem compelling today. Marketing canât just stop, of course, but itâs worth taking a step back and making sure that campaigns and messaging have the right tone for these troubled times. Kim Davis Editorial Director |