Marketing management

How marketing data can make your performance review go from stress to success

Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.

Marketing technology

How to use AI and automation to organize your content marketing

Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.

B2B marketing

Why B2B CMOs are frustrated with ABM platforms

Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives.

Marketing management

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing

Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.

MarTech webinar

Take your email marketing to the next level

Get expert advice on how deliver the right message to the right audience at the right time across email, social, SMS, digital ads, and more.

Customer relationship management (CRM)

5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.

B2C marketing

Google reshapes in-store shopping with AI-powered comparisons

A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.

MarTech buyer's guides

Compare 11 top marketing automation platforms

Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

MarTech Conference

Want to speak at MarTech? Submit your session ideas now for the March 2025 online event!

We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free.

What else we're reading

• Yum Brands says AI-driven marketing is boosting sales at KFC and Taco Bell
• Does it drive you nuts when you ask a simple question and get a really complicated answer?

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Does your organization need to level up its customer experience? Check out MarTech’s Enterprise Digital Experience Platforms: A Marketer’s Guide to get an overview of the DX space and the available tools.

What they're saying

• “In B2B, sometimes over-selling means customers perceive a high risk of disappointment and avoid the product. In B2C, if the customer believes you, that’s what matters — unless you’re worried about repeat purchases.” Mike Maynard in 5 ways B2B differs from B2C — and 3 ways they align.
• “Great content marketing strategies require more than just a color-coded content calendar. It requires staying on brand, while organizing content topics, copy, assets, contributors and deadlines. The good news is that some creative use of current AI and automation tools can help us hit our content goals.” Paul Fleming in How to use AI and automation to organize your content marketing.

From Search Engine Land

• Google reshapes in-store shopping with AI-powered comparisons
• Google AI Overviews massively surge in travel queries
• How to leverage Google Analytics 4 and Google Ads for better audience targeting
• Google Business Profile’s AI-transcribed menu upload just got better
• 4 tips for better PPC client meetings