How Marketing Helped Milk-Bone Create the $3 Billion Dog-Treat Market

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Advertising & Branding

November 16, 2016

How Marketing Helped Milk-Bone Create the $3 Billion Dog-Treat Market The 108-year-old brand still dominates By Robert Klara If it weren't for the organic chemist who invented margarine, the dogs of America would have no treats.
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What This Creative Director on Liquor Brands Learned From Opening Her Own Speakeasy Melissa Maher took her expertise to an entrepreneurial venture By Molly Folse

Brandshare Content From Cardlytics

How Uber, Home Chef and Other Subscription Services Are Reaching Thanksgiving Shoppers Travel, eat, shop, repeat

James Corden Eats Foraged Moss and Designs a 3D Printed Car in Chase's New Video Series Campaign explores the future of travel By Christine Birkner

Ad of the Day: Parents Get Their Kids to Ask Santa for a Lexus in Automaker's Holiday Ads Sometimes you have to hijack their direct line to the big man By David Kiefaber

Georgetown Optician's Eyewear-Crazed Family Is Back in Another Gorgeously Designed Ad And it's even more bizarre than the original By Tim Nudd You remember the Voorthuis family, the optically obsessed owners of eyewear retailer Georgetown Optician. They were the quirky stars of agency Design Army's beautifully weird (and "true-ish") commercial ...
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Why the Creator of Drunk History Is Obsessed With Bad Crime Reenactments Derek Waters on how he decides which stories to tell By Emma Bazilian Specs Name Derek Waters Age 37 Claim to fame Creator and star of Drunk History (Tuesdays at 10:30 p.m. on Comedy Central) Base Los Angeles Twitter @derekwaterss
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This Creative Director Made a Customizable Children's Book to Empower Young Girls 'Secret Code' shows girls a future of possibilities By Katie Richards Wandering through a bookstore last September in search of a picture book for a young girl's birthday, Mara Binudin-Lecocq was struck by the fact that there were really no books on the shelf about young girls. It ...
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The Ad Industry Is Pretty Optimistic About the Future of New Business Opportunities 60% think new work will increase in 2017 By Katie Richards In 2016, agencies may have felt that it was more difficult to win new business, especially as more business shifted from retainer to project-based assignments, but the industry seems optimistic about its future growth.
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Ketel One Vodka's Funny Films From Barton F. Graf Go Down Smooth A family affair By David Gianatasio Ketel One offers a tipsy take on its quest for vodka perfection in this new campaign from Barton F. Graf.
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This Year's Lovely Christmas Ad for the Spanish Lottery Has a Surprising Outcome: Nobody Wins Unifying magic from Leo Burnett Madrid By Angela Natividad The Spanish Christmas lottery is special. It boasts one of the biggest prize pools in the world, and paid out more than $2 billion in prizes last year.
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