Marvel Entertainment’s Executive Director of Social Media, Adri Cowan, took to the stage at Econsultancy Live: April 2023 to discuss the brand’s multi-generational, multi-platform fanbase, including how her team adapted its TikTok strategy.
At Econsultancy Live last month, Xeim Engage MD Robinson discussed the outlook for ecommerce with Ben Carter, chief marketing officer of Carwow; Deirdre Mc Gettrick, founder and CEO of Ufurnish; and Ottokar Rosenberger, CEO/NED/Adviser.
Whilst omnichannel innovation and a focus on CLV have always been on the docket for many retailers, our panel also highlights the radical changes that Gen Z may bring to marketing, as well as the evolving role of content within the purchase journey.
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix.
Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Watch the latest instalment for updates on generative AI, martech innovation and social commerce.
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the tools and strategies advertisers need to test and optimise paid search campaigns, from making use of ad assets to running experiments with ad variations and crafting compelling landing pages.
