On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its top three revenue generators with an annual marketing budget between $2 billion and $3 billion. "You feel completely...
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February 20, 2018
Morning Digest
What marketers need to know today
How MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best Year Ever
360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017
Promoted Content by Deloitte Digital
Why Your Mobile Marketing Strategy Needs An Upgrade
The pivot from smartphones to connected devices requires greater human-centricity
MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017
How These 4 Brands Are Using Their Apps to Personalize Customer Experience
Marketers Need Structured Innovation to Achieve Real Progress
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