Canva Real Estate Templates for Social Media Revolutionize your marketing game and increase your exposure with these ready-made social media marketing templates. Personalize with your own branding, photos, and videos then simply download and share across your social channels! Marketing has never been easier (or faster). Download Now >>
Why you should enable social media comments Turning comments off on social platforms could hurt your ability to mine consumer insights and creative ideas, acquire social proof and "is the equivalent of burying your head in the sand," writes Pollyanna Ward, Flight Story strategy director. "Turning the comments on might be insignificant in silo, but altogether as part of your consumer's journey, wouldn't you want to make sure you had done everything possible to drive brand and sales?" Full Story: The Drum (free registration) (10/31)
Marketing adviser Steve McKee looks back at lessons from a 1913 book on advertising to examine its relevance today and finds several hits—such as the importance of branding and the fact that consumers don't always have sound judgement—and a few misses. One piece of guidance that hasn't aged well is the idea that "selling is serious"—and therefore humor has no place in advertising. Full Story: SmartBrief/Leadership (11/1)
Buyers turn to adjustable-rate mortgages As mortgage rates remain near the highest they've been in over two decades, buyers are increasingly opting for adjustable-rate mortgages. However, the overall mortgage demand is declining, with purchase applications at their lowest since 1995. Full Story: CNBC (11/1)
Buyers bid up celebrity-owned Atlanta condo A condo belonging to performer Elton John has sold for $7.225 million, a significant premium over the asking price. "We had a ton of interest right out of the gate," said listing agent Chase Mizell of Atlanta Fine Homes Sotheby's International Realty. Full Story: The Wall Street Journal (11/1)
Fair & Equitable Housing
CBA's Johnson voices specific concern on CRA changes The Federal Reserve's vote to revise the Community Reinvestment Act of 1977 aims to require banks to increase mortgage lending in lower-income areas to curtail the racial disparity in home ownership. Consumer Bankers Association President and CEO Lindsey Johnson noted that the CRA update has valid intentions but said some provisions "could unintentionally impact the consumers we aim to assist." Full Story: Newsweek (tiered subscription model) (10/30)
Legislation & Regulation
Fed holds interest rates steady, continues to evaluate economy The Federal Reserve opted to leave interest rates unchanged at the conclusion of a two-day policy meeting while remaining open to the possibility of further action in the future. "The good news is we're making progress," said Fed Chair Jerome Powell. "The progress is going to come in lumps and be bumpy, but we are making progress." Full Story: The Associated Press (11/1),The Wall Street Journal (11/1)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
