| Good Morning! Today we have a detailed look at how Invoca’s conversational AI technology helped Miracle-Ear navigate the pandemic and maintain customer trust. Between consumer sentiment recovery and decreased inventory pressure, Amplifon (Miracle-Ear’s parent comapny) was able to maintain their overall marketing investment and drive business, while making sure that the right message got to that right person at the right time, as a result of the partnership. The majority of football fans will never attend a match. Fantastec’s Steve Madincea details why clubs must embrace emerging technologies if they are to cater to the modern, global fan. He writes: To preserve and strengthen the community feel of a shared support for a team, and thereby shore up a route to sustainable growth, clubs must reconsider how they use new technologies to connect with increasingly global audiences, satisfying the modern fan. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
