The founders of ad tech company Moat shifted its focus when its initial product floundered. Now, Moat is an an ad measurement juggernaut that Oracle reportedly bought for more than $850 million.
The New York Times is turning to programmatic advertising to support its expansion across Asia and Europe. Here's a look inside its international programmatic strategy.
Digiday polled five anonymous top publishing execs on how they balance user experience with monetization needs. Subscribe to Digiday+ to learn the key takeaways.
"It brings a level of instant credibility that Snapchat desperately needs." Advertisers are encouraged by Snapchat's adoption of a marketing mix modeling program, which will give marketers access to the third-party measurement data they have long desired.
From Glossy: Alibaba, China's largest e-commerce platform, is trying to lure more luxury brands to open stores on Tmall, its business-to-customer marketplace for retailers, by launching a new luxury platform for them.
Executives from Vice Media, Shake Shack, Samsung, Pernod Ricard and more are standing by to judge this year's Digiday Awards submissions, so don't miss tonight's final deadline.
