How Mobile App Marketers Form Long-Lasting, Engaged Customers

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Most app marketers struggle with the following pain points:

Where did all my users go? What led them to leave?
Why do some users engage more than the others?
How often are users coming back to the app after they download the app?
Were they part of an expensive ad campaign? If so, are they using the app in the intended way?
Do they have the potential to become Active Users or better still, Advocates in the long run?

Download our whitepaper to learn how to tackle these user onboarding issues

Users who have had a great onboarding experience after an app download have a 90% likelihood to return to the app. Our data shows that this could also boost LTV of the user by up to 670%. The trick is to find ways to prolong your initial interactions with a new user leading to a perfect FTUE (First Time User Experience) priming them for a longer run with you.

This whitepaper covers a number of good examples (including Duolingo and Tumblr) and best practices across CleverTap's client base.

Download Whitepaper