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- The highly-valued 18–34-year-old demographic is becoming increasingly difficult to reach on Twitch and IGN due to browser ad blockers, leading to in-game advertising becoming a mainstay for advertisers. Sponsored by Overwolf.
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| Top Stories |  | | Ivy Liu |
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| | | | | Sales orgs look very different than they did 10 years ago. | | |
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howdy! | | | | | As the creator economy booms, creators sound off on creator payouts. | | |
| | | | | The demand for consumer privacy is shifting audience-based media buying back to publishers. | | |
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howdy! | | | | | Digiday asked several creators, if they could only use one short-form vertical video platform, which would they choose and why. | | |
| | | | | B2B marketers are increasingly incorporating ABM tactics into their digital marketing strategies, including programmatic advertising. | | |
howdy! | | | | | After an explosion in global gaming activity during the COVID-19 pandemic, gaming came back to the ground somewhat in 2023 — but it is now firmly established as one of the most popular entertainment channels, and perhaps even the most popular, according to a 2023 study by Deloitte. Yet stakeholders in the gaming marketing and advertising industries feel that brands’ marketing spend in gaming has not yet scaled up to match this potential opportunity. | | |
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| | | | | Marketers are using customer lists and segments to reach various subsets of users with more relevant messaging across channels. | | |
howdy! | | | | | Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. We round up the biggest trends of the year, based on the data that resonated the most with our readers. | | |
howdy! | | | | | Four heads of editorial teams shared with Digiday their approach to generative AI next year will be cautious and slow. | | |
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