Mondelez International has built the marketing of its century-old Oreo brand around delivering vivid, personal experiences to its consumers. This innovative mindset fueled by creativity and enthusiasm led to the launch of the Colorfilled campaign, where Oreo lovers could customize the packaging of their cookies and have personalized gift boxes delivered to their door. This program was enabled by a mix of fearless marketing and innovative print technology.

Register now to hear from some of the creative partners about how Mondelez built and executed this groundbreaking strategy and how similar programs are being put into action for Oreo and other Mondelez brands around the world.