Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Agencies are beginning to rethink their approach to creating content for clients, with so much volume and competition these days. | | |
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howdy! | | | | | Audiences craving more are now being treated to captivating longer-form narratives. It’s the addictive nature of those quick hits that has fueled this transformation. | | |
| | | | | Responsible media efforts are helping protect the planet and society while reducing supply chain redundancy, boosting campaign quality and saving money for businesses. | | |
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howdy! | | | | | As one of the largest gaming companies listed on New York Stock Exchange, Unity Technologies leaned into AI during its May 10 earnings call, with Unity CEO John S. Ricciatello stressing Unity’s “competitive advantages in and around AI.” | | |
| | | | | To ensure successful campaign execution, strategic brands see data as the foundational piece of their operations — not a supplemental afterthought. | | |
howdy! | | | | | Attention-based buying is turning into a legendary tale of patient and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them. | | |
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| | | | | Publishers are doubling down on commerce content — driving revenue with engaging editorial content that simultaneously delivers sales for brands. | | |
howdy! | | | | | To boost brand awareness, Cars.com is doubling down on its influencer marketing efforts. | | |
howdy! | | | | | After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. | | |
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