As consumers become more careful in how they spend, brick and mortar retailers have no time or money to waste in attracting and converting shoppers and measuring the value of their advertising. The new rule of brand marketing is to maximize every resource and deliver profitable campaigns.

Multi-location retailers and the agencies they partner with are putting a premium on campaign measurement and attribution. It’s the one aspect of marketing that makes continuous improvement possible. Get unfiltered perspectives from two media agency leaders who deliver on campaigns that bring more customers to brands and learn how they measure everything that really matters.

You'll learn:

• How multi-location brands are making the most of ad budgets
• The agency view on metrics that multi-location brands value most
• How to measure foot traffic attribution through all channels
• The value brand marketers need to deliver in 2023

Presenters:

• Lindsey Pierce, Head of Strategy at Winstar Interactive Media
• Theresa Bunn, VP of Operations at Direct Marketing Group
• Dan Dillon, CMO at Reveal Mobile