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| Closing of the shuttle program confused folks By Christopher Heine The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut ... Read more » |
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| Kevin Plank says 'data is the new oil' By Christopher Heine |
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| Will nudge brands to beef up their ads By Lauren Johnson |
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| High-end marketers lag behind in digital By Lauren Johnson |
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| Robot chef Alexa is dishing out new recipes By Marty Swant Quaker has a new robot chef and her name is Alexa. Read more » |
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| Using VR to show 'the future of fun' By Marty Swant A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most iconic products: the Happy Meal. Read more » |
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| Sun protection, customized makeup and more By Lauren Johnson A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?" Read more » |
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| Featured Jobs | | Colorado Public Radio Denver Metro, CO | | United Church Funds New York City, NY | | Various, Inc. Campbell, California (US) | | 360i with the Dentsu Aegis Network New York City, New York (US) | | Magnetic New York City, New York (US) | | |
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| CMO Frank Cooper talks scale at SXSW By Lauren Johnson BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. Read more » |
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| New campaign tracks users' phone habits By Lauren Johnson Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to promote its new breakfast menu. Read more » |
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| Parts Unknown star values unique voices By Lauren Johnson Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories. Read more » |
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