How native advertising opened the door to fake news; Google's viral art app; PR stunts that rocked 2017; Words all writers should abandon; and much more
Featured Fake news and the ugly rise of sponsored content This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
The PR Industry 5 PR stunts that piqued the imagination in 2017 Are you looking to make a splash this year with earned media? Take a lesson from these campaigns that grabbed the spotlight last year.
Writing & Editing Words you should excise from your writing in 2018 While many are making plans and resolutions for the new year, here are some trite phrases communicators should vow to avoid in the coming year and beyond.
Virtual Summit Alert The biggest video myth you’re falling for See how communicators at Capitol One, Goodwill and more create amazing videos without a professional background.
Marketing CVS bans altered images for makeup and beauty marketing The retailer’s executive vice president said the move was to ‘assure all of the messages [it is] sending to [its] customers reflect [its] purpose of helping people on their path to better health.’
Infographic 11 writing mistakes that can tank your online content Skipping the proofreading phase, not providing data, being overly promotional and not thinking of your readers can make your copy fall flat. This infographic outlines missteps to avoid.
Crisis Communications Twitter a go-to info source amid Hawaii missile warning debacle A faulty emergency alert for an incoming strike sent island residents and visitors seeking cover and flocking to social media for updates and explanations—and for venting about the screw-up.