NBC is making Thursday nights Must-See TV again, stocking the night with a revival of its hit sitcom Will & Grace and, in a bold scheduling move, shifting freshman phenom This Is Us to anchor the night at 9 p.m. "Our hope is to create the return of Must-See TV on Thursday," NBC Entertainment chairman...
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News From The Upfront
May 15, 2017
A daily recap of TV's biggest event
The breakout hit drama will also air after the Super Bowl
By Jason Lynch
NBC is making Thursday nights Must-See TV again, stocking the night with a revival of its hit sitcom Will & Grace and, in a bold scheduling move, shifting freshman phenom This Is Us to anchor the night at 9 p.m. "Our hope is to create the return of Must-See TV on Thursday," NBC Entertainment chairman...
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Adweek’s Show of the Year reinforces the power of broadcast
By Jason Lynch
The network will shake up 5 nights of programming this fall
By Jason Lynch
Here's which shows will—and won't—make it to next season
By Jason Lynch
Adweek’s TV Creator of the Year oversees American Horror Story, American Crime Story and Feud for FX
By Jason Lynch
The slogan for FX is "Fearless," but that word doesn't really apply to the network's most prolific producer, Ryan Murphy, who refuses to take on a new project unless it terrifies him. It's an approach that unwittingly led him in 2011 to create TV's anthology series genre--where each season features an entirely new story and...
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He replaces Toby Byrne, who stepped down last September
By Jason Lynch
Fox Network Group's search for Toby Byrne's replacement, which took nearly eight months, has finally ended--less than a week before Monday's upfront event. After casting a wide net, the company selected the candidate many buyers assumed would get the job from the start: Joe Marchese, its president of advanced advertising products. As president of advertising...
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Fox, Turner and Viacom will launch OpenAP during upfronts
By Jason Lynch
As they head into this year's upfront talks, the ad sales chiefs at Turner, Fox Networks Group and Viacom--Donna Speciale, Joe Marchese and Sean Moran, respectively--will have even more on their plate than usual. In addition to their standard negotiations, they are also working to launch OpenAP, the new audience targeting platform the three companies...
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Adweek’s TV Executive of the Year rebuilt his lineup piece by piece
By Jason Lynch
When he arrived at NBC in early 2011, Robert Greenblatt knew he was inheriting a fourth-place network in dire straits. But the former Showtime president wasn't fully prepared for what awaited him. "It was worse than I thought it was going to be--and I expected it to be bad," recalls Greenblatt, noting that "all the...
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The network is hoping for a spark from the former ratings juggernaut
By Jason Lynch
Just one year after its "farewell season," American Idol will be returning to broadcast TV. But when the popular music competition series comes back next season, it will air on ABC, not FOX, where the show ran for 15 seasons. ABC announced this morning that it has closed a deal with producers FremantleMedia North America...
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Digital investments are reaching a new audience
By Chris Ariens
For the last several years, Telemundo has been looking beyond the standard Spanish-language TV fare of sappy Telenovelas and toward a future that may not involve TV much at all. And it's paying off in greater brand recognition and partnerships with the most popular digital platforms. At its Upfront Thursday, the network announced several new...
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