Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | While the broadcaster knows the Olympics draw massive viewership, this is the first time it’s aggressively pushing it beyond traditional TV. | | |
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howdy! | | | | | Social media channels seem to be distancing their identity from “social media networks” to play up the positive aspects of their channels for users and ad spend. | | |
| | | | | As walled gardens increase and brands face addressability changes, they’re turning to strategies beyond the typical walled gardens. Brands: Tell us what open web channels and techniques you’re using. Take the survey and receive a $5 gift card and the results. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming. | | |
| | | | | The most successful media teams identify and compare campaigns with similar creative and offers to see how consumers responded across channels, looking beyond obvious points of comparison. | | |
howdy! | | | | | The fact that it took four whole years for Beahm’s partners and sponsors to wise up about the reasons behind his 2020 Twitch ban is, to some extent, an indictment of non-endemic brands’ laissez-faire approach to games as a marketing channel. | | |
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| | | | | As the digital news industry looks toward 2030, it’s clear that the future of news consumption will be interactive, personalized and community-driven. | | |
howdy! | | | | | While retail media has a ways to go before competing with No. 1 marketing channel social media, it’s making rapid strides as its strengths become more clear. | | |
howdy! | | | | | An assemblage of five agencies that came together in March to form one P&L, Amp aims for mid-market clients | | |
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