NBCUniversal says it's making "real money" on Snapchat, including more than $1 million from its first Discover show. Here's how the broadcaster's specialized group for the app produces Discover shows. Publishers are concerned about Google's approach to making its ad servers compliant with the General Data Protection Regulation, which has been labeled "ridiculous and far-fetched." A year after #NuggsForCarter, influencer agencies say there's been an increase in brands turning to fans for marketing. Digiday+ members now get early access to new episodes of the Digiday Podcast. Subscribe to hear why HuffPost CEO Jared Grusd believes subscriptions aren't for all publishers. In case you missed it: The latest episode of Starting Out features Essence's Christian Juhl, who discusses how his experiences with layoffs have affected him. Attendees of the Digiday Video Anywhere Summit will get insight into how Barstool Sports, Vox Entertainment and more are planning around the new video economy. Reserve your pass now. |
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| Lucia Moses Some publishers complain about monetization on Snapchat, but NBCUniversal said with its Digital Content Lab, it’s making real money there. |
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| Jessica Davies Some publishers feel they’re being thrown under the bus. |
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| Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. |
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| Ilyse Liffreing Since Wendy’s #NuggsforCarter, brands are increasingly leveraging superfans. |
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| Aditi Sangal “Most digital-first news and media organizations are not there yet in terms of their relationship [with their audience].” |
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| Sponsored Content Bazaarvoice It may seem obvious: Marketers need to pinpoint which of their marketing efforts actually worked. It's called "attribution," and it's much tougher than you'd think. We surveyed 200 marketing pros and interviewed experts, exploring how today's marketers are approaching attribution - and where they're falling short. Sponsored by Bazaarvoice. |
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| Sponsored Content OpenX As over-complexity, lack of transparency and sub-par technology floods the market, it is clear that the state of publisher container management has fallen enormously short of expectations. It's time for a return to simplicity. Sponsored by OpenX. |
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