How new agents can thrive past the 5-year mark | 2022: The year you had to rethink your strategy | Facebook enhances Video Insights API with Reels data
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LEAD GEN STRATEGIES OF 7-FIGURE AGENTS: The reason many agents struggle is NOT because they're not good at the technical aspects of the business but rather because of inconsistent lead generation. Agents who earn millions approach lead generation in an entirely different way than most agent >> cont'd
Facebook enhances Video Insights API with Reels data Reels metrics like reactions, viewing minutes and shares are now part of the Video Insights tool from Facebook. The application programming interface will work with every Graph API edition, says Rolando Castanon, senior technical account manager at Meta. Full Story: Adweek (12/16)
Mary Osako, vice chancellor for strategic communications at the University of California at Los Angeles, said that although she quickly moved up the ranks within the public relations industry, she risked losing herself in the process. Eventually, Osako decided to risk being her authentic self in attire and demeanor and said work "became a heck of a lot more fun." Full Story: PRSAY (12/16)
Wynn's $300M in listings show optimism for luxury market Steve Wynn is listing personal properties from Florida to California as the casino mogul looks to sell luxury estates valued at close to $300 million. Wynn's decision to sell comes as some see challenges in the luxury market. Full Story: The Wall Street Journal (12/19)
Mortgage buydowns reemerge in the housing market Mortgage buydowns, which offer short-term reductions on mortgage rates, are coming back into favor as prospective homeowners grapple with rates that have risen sharply this year. About three-quarters of homebuilders were paying to cut buyers' mortgage rates as of early December, according to John Burns Real Estate Consulting. Full Story: The Wall Street Journal (12/18)
Technology & Innovations
Women-founded startups find success in proptech sector Habi, District Technologies, Nomad Homes and Alfred are among leading property tech companies founded by women. Nomad Homes is a real estate buying platform that connects buyers and renters with available properties, and Habi streamlines the selling process with the capability of reaching closings within 10 days. Full Story: Jumpstart (Hong Kong) (12/12)
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