Many large news publishers now expect that international audiences will play key roles in driving subscriber growth. They are hoping that growth will come without significant changes to their core products.
November 26, 2019

International readers are playing a big part in The Guardian’s international growth story also, with U.S. and Australian audiences now accounting for 14% of the U.K.-based publisher's overall revenues in 2018. While just 30% of The Guardian’s international audience is located in the United States, U.S. readers accounted for 50% of the donations The Guardian has received in the past year. Read more below.

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Many large news publishers now expect that international audiences will play key roles in driving subscriber growth. They are hoping that growth will come without significant changes to their core products.
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