Big publishers like The Washington Post and USA Today are developing and expanding AR storytelling around the Olympic Games.
July 23, 2021
The 2020 Tokyo Olympics kick off today and publishers are prepared. They’ve created AR initiatives as tests to expand their emerging tech capabilities and establish a pathway to turn around similar projects faster in the future. It's a foray into a relatively new mode of storytelling made possible only at sizable publishers that have the funding and resources to experiment Read more below.
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The U.K. media company has seen its e-commerce affiliate revenue increase by 56% in the first half of 2021 to represent more than 30% of its total revenue.
Since premiering a show on ESPN+ in 2019, Boardroom has stood up its own site and stretched into podcasting and newsletters but has been more restrained when it comes to video.
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