Nextdoor, the 7-year-old social network for neighborhoods, is after more advertising dollars.

For the latest installment of our Confessions series, we spoke to a seasoned former agency executive about how nefarious tactics like cookie bombing remain a popular way to jack up campaign numbers.

In a year where publishers scrambled to diversify their revenues and their business models, Dotdash posted breakout growth stemming from a course it charted a long time ago.

For Digiday+ members: Amazon has begun testing ads within the Amazon Business marketplace in an effort to get more B2B clients.

Hear from Jason Sylva, general manager of consumer marketing revenue at New York Magazine, dive into how they're using a flexible paywall to hit advertising campaign goals at Digiday Hot Topic: Subscriptions & Commerce in New York on Feb. 26.

How are publishers using data to diversify their revenue? Take this quick survey and you'll receive the full insights, plus a $5 Starbucks gift card. Sponsored by Permutive.

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How Nextdoor is using verified location data to quietly build a big ads business

Kerry Flynn

Nextdoor is home to only users with verified addresses and covers 190,000 U.S. neighborhoods.

'Brands turn a blind eye': Confessions of a former agency exec on attribution scamming

Jessica Davies

Nefarious tactics like cookie bombing remain a popular way to jack up campaign numbers and skew attribution metrics, according to an agency executive.

 

Research: These popular brand-safety tactics may be slashing audience reach

Sponsored Content GumGum

We asked almost 300 media professionals to share their thoughts on brand safety. Find out what they consider to be their biggest threat. Sponsored by GumGum.

'We want to buy real brands': Dotdash posts $131 million in annual revenue, $21m in adjusted EBITDA, eyes acquisitions

Max Willens

The stable of search-focused titles grew revenues 44 percent year over year, and it plans to continue to grow through acquisitions in verticals it already covers.

'It's a land grab': Amazon is now testing ads in Amazon Business

Tim Peterson

The advertising options for Amazon Business are identical to the e-commerce giant’s consumer marketplace, but the cost per click is said to be cheaper.

The marketer's guide to African-American millennials

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In 2019, it's not enough to market to millennials as a whole -- the savvy marketer knows to get specific and focus on subsets with pinpoint accuracy. With a deeper understanding of African-American millennials in particular as outlined in this report, your business can better understand how to reach this large and powerful audience. Sponsored by Viant.

How to effectively implement downloadable video

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Video download is experiencing a rise in popularity and as a result, countless apps are adding downloadable content. However, implementing a download engine for a video streaming app without proper knowledge can result in disaster. Sponsored by Penthera.

 
 
Events Title
 
February 12 - 13, 2019
Digiday Publishing Summit Japan
Kyoto, Japan
 
Shortlist Announcement:
February 19, 2019
Digiday Future Leader Awards
 
Last Chance Deadline:
February 22, 2019
Digiday Content Marketing Awards
 
 

ALL EVENTS

 
 
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