Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service. At the same ...
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Technology Today
October 18, 2016
The Swoosh almost always answers
By Christopher Heine
Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service. At the same ...
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Retailers, take note
By Christopher Heine
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Brandshare Content From Cardlytics
Taking a look at the whole wallet view
Very specific topics pop
By Christopher Heine
2016 winners reflect on what drives them
By Marty Swant
Frustrated brands want a common standard
By Lauren Johnson
At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address ...
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Crate and Barrel, Timberland and Macy’s hope so
By Christopher Heine
There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may ...
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Taboola's CEO on the power of people and appreciating your foes
By Adam Singolda
The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her own story. The call to build ...
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While lauding her last four decades
By Christopher Heine
On Oct. 19, when Hillary Clinton and Donald Trump meet for the third and final presidential debate, rest assured that Clinton will verbally direct the millions of viewers to "go to HillaryClinton.com." ...
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Instagram deletes fake accounts; plus an exclusive infographic
By Christopher Heine
The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our eye:
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Study finds 80% use the app once a month
By Lauren Johnson
Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage.
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