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Today we're trying a fun middle ground—for those of you notice early enough, that is. :)

For the past few weeks, I've been talking to the teams behind Nike's visually phenomenal "You Can't Stop Us" ad, which uses a split screen to unprecedented effect.

While the editing is clearly the star of the show here—and required no less than 1,040 hours of compositing—the 90-second spot is also a testament to intensive planning and creative strategy, along with visual effects work so meticulous, you don't even notice how the footage might differ from the original.

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Wishing you a Friday of a Monday,

David Griner

Creative and Innovation Editor, Adweek
david.griner@adweek.com

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