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For the past few weeks, I've been talking to the teams behind Nike's visually phenomenal "You Can't Stop Us" ad, which uses a split screen to unprecedented effect.
While the editing is clearly the star of the show here—and required no less than 1,040 hours of compositing—the 90-second spot is also a testament to intensive planning and creative strategy, along with visual effects work so meticulous, you don't even notice how the footage might differ from the original.
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Wishing you a Friday of a Monday,
David Griner
Creative and Innovation Editor, Adweek
david.griner@adweek.com
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