As a professor of advertising who teaches courses on branding, I often find myself in an awkward position. I am often espousing an approach to branding that few brands ever live up to. As we all know, one of the main goals of branding is for consumers to attain value from those brands based on...
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September 07, 2018
Brand Marketing Daily
The top trends and topics for marketers
How Nike Made a Statement and Became More Than Simply a Product or Sponsor
Saks Fifth Avenue, Harper’s Bazaar and American Express Celebrate N.Y. Fashion Week With a Photo-Ready Townhouse
Promoted Content by Hyundai
Hyundai Defines What Driving Really Means to Saudi Women
Refinery29’s Visually Stunning 29Rooms Is Back, and Here’s a Look at Every Single One
CB2 Stays Open Late for a Series of Live Concerts to Get Younger Customers in the Door
How Marketers Can Overcome Limited Time and Resources to Reach Pro Esports
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