Live sports may be universally suspended, but sports fans haven’t disappeared. A recent survey from YouGov found that Americans who usually watch live sports are turning to movies, TV series, news, documentaries and reality shows as their go-to content. With a limited slate of premium sporting events this year, advertisers need to be nimble in adjusting their media approach to seize new opportunities.  

Register now to join Ford’s U.S. media manager Courtney Nowicki and Jed Dederick, SVP of global client development at The Trade Desk, for a look at how the absence of live sports has altered brands’ advertising approach.