How Notion works with influencers like Snoop Dogg to bring the fun to B2B marketing
A growing roster of brands has begun to experiment with influencer marketing on LinkedIn, which is a small but fast-growing option for companies looking to reach a professional audience.
One such brand is workspace and project management tool Notion, whose team began incorporating LinkedIn into their influencer marketing strategy nearly three years ago. We spoke to Notion about their marketing efforts on LinkedIn, how to bring fun into B2B marketing, and how other brands can take their first steps on the platform. |
How are luxury brands connecting with new audiences on social media?
Many luxury sectors, including cars and clothing, are currently experiencing a slowdown. At the same time, the continued rise of Gen Z as tastemakers and consumers who may in fact spend more on luxury than any generation before them is changing the game and offering new opportunities.
How can luxury brands modernise and remain relevant to new audiences without compromising their traditional image and style? We look at how three brands have tackled that challenge in different ways, from chaotic content to untraceable songs and educational storytelling. |
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