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NYSA partnership explores 'new space economy' By Patrick Coffee "Most companies are outer space companies. They just don't know it yet." That's how Ogilvy & Mather New York account director Ben Levine explains his agency's newfound fascination with all things happening beyond our own fragile atmosphere. It's not just Elon Musk trying to colonize Mars: more businesses will soon enter the space space, and... Read more » |
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Advertising-averse Beastie Boys gave their blessing to use 'Sabotage' By T.L. Stanley |
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Promoted Content by GumGum | |
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Plus, a new youth initiative called Net Generation By Katie Richards |
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General Mills' defeat illustrates one of branding's trickiest tasks By Robert Klara |
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Brand ambassador Venus Williams stopped by to play a few sets By Katie Richards Ready to brush up on your swing and get a feel for what it's really like to be a tennis pro? If you're attending the U.S. Open this year, American Express is giving you the chance to do just that with a game of air tennis. Fans aren't given any equipment to face off against... Read more » |
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