"Most companies are outer space companies. They just don't know it yet." That's how Ogilvy & Mather New York account director Ben Levine explains his agency's newfound fascination with all things happening beyond our own fragile atmosphere. It's not just Elon Musk trying to colonize Mars: more businesses will soon enter the space space, and...
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Advertising & Agency Daily
August 31, 2017
Your overview of the agency world
NYSA partnership explores 'new space economy'
By Patrick Coffee
"Most companies are outer space companies. They just don't know it yet." That's how Ogilvy & Mather New York account director Ben Levine explains his agency's newfound fascination with all things happening beyond our own fragile atmosphere. It's not just Elon Musk trying to colonize Mars: more businesses will soon enter the space space, and...
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Advertising-averse Beastie Boys gave their blessing to use 'Sabotage'
By T.L. Stanley
Promoted Content by GumGum
Plus, a new youth initiative called Net Generation
By Katie Richards
General Mills' defeat illustrates one of branding's trickiest tasks
By Robert Klara
Brand ambassador Venus Williams stopped by to play a few sets
By Katie Richards
Ready to brush up on your swing and get a feel for what it's really like to be a tennis pro? If you're attending the U.S. Open this year, American Express is giving you the chance to do just that with a game of air tennis. Fans aren't given any equipment to face off against...
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