| | | | How One TV Network Modernized the Telethon and Got 44 Million Viewers to Watch Globo's Criança Esperança helps Brazilians in need By Chris Ariens RIO DE JANEIRO - For more than three decades, millions of Brazilians have spent one Saturday night a year tuning in to the nation's most-watched network, Globo, for the annual Crian?a Esperan?a or Hope for Children telethon. Forty-four million watched the 90-minute special on Aug. 19, more than World Series Game 7 and the Academy... Read more » | | | | Adweek Webinar by Neustar | |
| | | | | | Netflix Puts Spoof Ads About Marijuana in Its New Pot-Themed Sitcom Disjointed uses mostly fake brands to satirize various commercial genres By Jason Lynch Netflix famously doesn't run ads during its shows, but the streaming service is making an exception for Disjointed, its new comedy about marijuana that's filled with spoof pot-themed spots for mostly fake brands. The sitcom, which debuted on Netflix on Friday, stars Kathy Bates as a woman who runs a cannabis dispensary, where she and... Read more » | | | |
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