Good morning, Marketer, get up and dance now! It will do you good.
Making the world better for others makes it better for us. Don’t worry, this isn’t the start of a sermon. It’s a cold, hard marketing fact. As our story today shows, optimizing digital offerings for people with physical and cognitive disabilities makes them easier for everyone to use.
This includes things like easily navigable sites with high contrast text and clear, consistent labeling. Also, if you don’t do it you’re risking a federal lawsuit – but lets focus on the positive. Finally, today is the first full day of HubSpot’s Inbound conference and we’ll be reporting on it.
Constantine von Hoffman,
Managing Editor
