A commitment to sustainable and organic practices pays off as Ancient Nutrition introduces the first Regenerative Organic Certified® line of multi-ingredient dietary formulations.
Innovation in dietary supplements is often driven by the introduction of new ingredients and breakthroughs in formulations. Some categories see innovation more readily than others. When it comes to the $2.0 billion organic dietary supplements market—the latest number reported by the Organic Trade Association—innovation can be stymied by availability of ingredients. This is even more the case in the newly burgeoning Regenerative Organic Certified® (ROC™) marketplace, where multi-ingredient dietary supplements have simply not existed—until now. Ancient Nutrition sits in the unique position of having prioritized organic from its inception in 2016, making it a pillar of the company’s sustainability goals. This has made it possible for the brand to lean hard into regenerative organic practices across the company’s 4,000-plus acres of farmland in Tennessee and Missouri. Read more today and learn more about how the company’s lasting sustainable values have not only allowed them to be the first brand to introduce a full line of Regenerative Organic Certified® supplement formulations, but it has also allowed them to provide complete transparency across the supply chain while creating a product that aligns with consumer desires. |