Angharad Exley, Senior Marketing Manager at Pasta Evangelists, discusses the brand’s personalisation journey, including their approach to email and discounting.
Speaking with Econsultancy Managing Partner Paul Davies, IMRG Founder Emeritus James RJ Roper looked back to the early noughties and the difficulty major retailers had in making “a serious, long-term commitment” to ecommerce.
This report defines the attributes of a digital culture and outlines its value in business. It includes reflection questions for leaders looking to nurture a digital culture within their teams.
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.