Nielsen Norman Group

New Articles

How People Read Online: New and Old Findings

Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change. (8 min. to read)

Passive Information Acquisition on the Increase

People increasingly discover critical information online without actively searching for it, but such information has poor context and may have credibility issues. (9 min. to read)

April Fool's

To set the record straight: the article on Slow UI published April 1 honored the long-standing tradition of April Fool's. Looking at Tweets and such, some people were truly fooled, which is nice, but we don't want them to stay fooled.


New Videos

What Can UX do to Help With Covid-19?

At the very first Virtual UX Conference, Jakob Nielsen answered a participant question about what user experience can do to help with the coronavirus crisis. (4 min. video)

10 Best Intranets of 2020

Overview of the year's 10 award-winning intranet designs, including better search, connecting employees, team information, and content management. (4 min. video)


UX Conference

Full event program describing all full-day UX training courses.


Online Seminars

See list of all online seminars, including on-demand courses.


Participate in User Research

Please participate in a research study with us! Be part of a 45-minute, online study this week or later in April. Each session will last for 45 minutes during which the researcher will observe you using the web. Participants will be given a free NN/g report as a thank you.

Please answer this 5-question recruiting form: https://forms.gle/dMuMY4k6JiCkCPCf8


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