How PepsiCo boosted its CSR message with actor John KrasinskiWhen delivering messaging and sharing news during the COVID-19 crisis, it’s crucial to take advantage of any resource available to break through the noise. For PepsiCo, a key partnership with actor John Krasinski and his online show “Some Good News” provided the perfect opportunity to boost messages about the good work the corporation has been doing in communities across the country during this crisis.
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| | COVID-19
How PepsiCo partnered with actor John Krasinski to highlight CSR efforts When delivering messaging and sharing news during the COVID-19 crisis, it’s crucial to take advantage of any resource available to break through the noise. For PepsiCo, a key partnership with actor John Krasinski and his online show “Some Good News” provided the perfect opportunity to boost messages about the good work the corporation has been doing in communities across the country during this crisis.
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