Copywriter Xristopher Bland shares how he helped a list with an average 2% open rate get a 950% open rate increase. Read on for five key email optimization principles along with a detailed look at two of the (very untraditional) emails Xristopher wrote.

Here's why marketers shouldn't focus too granularly on having to be perfect and instead focus our time on the big things that actually matter to the customer. 

To get better leads and nurture them effectively, read these tips and examples from some successful business enterprises.

• Customer Research and Conversion
• Product Creation and Launch
• Website Development and Design
• Value Proposition and Brand Work

• Landing Page Segmentation Worksheet
• MECLABS Institute Test Discovery Tool: Build a custom discovery library for your organization
• Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
• MarketingSherpa B2B Marketing Benchmark Report
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Marketing Strategy & Value Proposition Reports Bundle
• Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test