Cookies have long been a primary tool for tracking and collecting consumer data on the internet. But times are changing and businesses need to evolve past the use of the third-party cookies. That means first-party data has become even more valuable. 

The Technology group at PMC (Penske Media Corporation) set out to build a first-party data strategy in Q3 2020. Now they have a tech stack that scales with business growth and allows PMC to collect privacy-compliant first-party data from more than 300 million monthly users across all brands.

Watch the webinar and learn how to:

• Build a business case for your first-party data strategy
• Define the ideal tech stack for your business, powered by an Enterprise CDP
• Apply aha moments and lessons learned from PMC's journey