U.S.-based publishers and audio platforms, including companies like Vice Media Group, iHeartMedia and Tinkercast, are going to be investing in more non-English podcasts this year as they catch on to the opportunity to grow their global listener bases. In order to capitalize on this potential international audience, publishers and audio platforms are taking a variety of different approaches, from translation to duo-language production. They’re also investing in podcasts produced specifically for non-English-language listeners. Read more below. - Podcast producers from Vice Media Group to iHeartMedia will produce more content in languages other than English this year to reach global and bilingual listeners.
- On the Digiday Podcast, Vice Media Group’s digital chief Cory Haik discussed her plan for how commerce and consumer revenue will represent two-thirds of digital division’s revenue by 2024.
- For Digiday+ members: This year, brands are leaning on the metaverse and NFTs to hack their way into Big Game advertising without paying the cost of a Super Bowl spot.
- Also for Digiday+ members: New Digiday Research found that the percentage of agencies that expanded their services in 2021 was more than twice as big as the percentage whose offerings did not change.
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| | | | | Podcast producers from Vice Media Group to iHeartMedia will produce more content in languages other than English this year to reach global and bilingual listeners. | | |
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howdy! | | | | | On the Digiday Podcast, VMG’s digital chief discussed different ways in which VMG will be building on those initial moves, such as by adding a reader donation option for its news content. | | |
| | | | | Download this new guide to learn how mid-sized CTV and OTT partners enable buyers to take advantage of the fragmented media landscape. | | |
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howdy! | | | | | This year, brands are leaning on the metaverse and NFTs to hack their way into Big Game advertising without paying the cost of a Super Bowl spot. | | |
| | | | | With cookies, identifiers and targeting capabilities all in flux, brands are renewing their focus on the essentials of B2B reporting capabilities. | | |
howdy! | | | | | Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. | | |
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| | | | | Media companies are updating their email newsletter offerings to utilize new native formats and transform the outcomes they can deliver for advertisers. | | |
howdy! | | | | | Within the media agency world, artificial intelligence (AI) usually manifests in the forms of machine learning and pattern detection, often the terrain of strategists and analysts. | | |
howdy! | | | | | Global brands like Barbie and Dove have turned to the 48-year-old, Californian to help them tap into culture as shoppers become more persistent about brand purpose. | | |
| | | | | On the Digiday Podcast, VMG’s digital chief discussed different ways in which VMG will be building on those initial moves, such as by adding a reader donation option for its news content. |
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