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| News for Today's Top Marketers |
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Has seen a 180 percent lift By Christopher Heine Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad agency of record in years. Yet, tech is ... Read more » |
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29 social marketing moves that really worked By Erik Wander |
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Bryan Fuller and Michael Green explain how they did it By Jason Lynch |
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Innovation from fashion designer Charlotte Denn By Tim Nudd |
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The top 10 based on online chatter By Chris Thilk Here in Chicago, it's beginning to get consistently cold. We've got that drab, gray thing going on that will be the default status until, roughly, March. We're getting to the point where "Do I have ... Read more » |
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That drone might fly after all By Angela Natividad It merits studying how many kids (and adults) cried this weekend because Santa forgot to pack batteries to go with the drone, or those creepy Hatchimals. Read more » |
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Women's Aid work is worth a double-take By Angela Natividad In 2015, Women's Aid released "Look at Me," a digital billboard where the bruises on a woman's face faded when more bystanders looked at her. Created by WCRS, it was a powerful way to remind us ... Read more » |
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Featured Jobs | Grand Street Property Management Downtown Jersey City | Peanut Butter & Co. New York City, New York (US) | i.d.e.a. San Diego, California | Bandujo Advertising + Design New York | 14 West Baltimore, Maryland (US) | |
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The year's best use of platforms, tactics and simply cool creative By Chris Thilk We've come to the end of another year, friends. Which means it's time to look back and evaluate what happened in the movie marketing world over the past 12 months. Read more » |
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For a few moments, it's the best brand exposure on the planet By Robert Klara Pop quiz: What media event guarantees the most eyeballs for a brand? Read more » |
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'Get your taxes won,' says Don Draper By Patrick Coffee This week Jon Hamm made his first appearance as a brand spokesman in a new campaign for tax preparation company H&R Block. Contrary to at least one report, the brand says the new spots were not made in response ... Read more » |
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