Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad agency of record in years. Yet, tech is ...
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News for Today's Top Marketers
Has seen a 180 percent lift
By Christopher Heine
Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad agency of record in years. Yet, tech is ...
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29 social marketing moves that really worked
By Erik Wander
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Bryan Fuller and Michael Green explain how they did it
By Jason Lynch
Innovation from fashion designer Charlotte Denn
By Tim Nudd
The top 10 based on online chatter
By Chris Thilk
Here in Chicago, it's beginning to get consistently cold. We've got that drab, gray thing going on that will be the default status until, roughly, March. We're getting to the point where "Do I have ...
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That drone might fly after all
By Angela Natividad
It merits studying how many kids (and adults) cried this weekend because Santa forgot to pack batteries to go with the drone, or those creepy Hatchimals.
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Women's Aid work is worth a double-take
By Angela Natividad
In 2015, Women's Aid released "Look at Me," a digital billboard where the bruises on a woman's face faded when more bystanders looked at her. Created by WCRS, it was a powerful way to remind us ...
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The year's best use of platforms, tactics and simply cool creative
By Chris Thilk
We've come to the end of another year, friends. Which means it's time to look back and evaluate what happened in the movie marketing world over the past 12 months.
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For a few moments, it's the best brand exposure on the planet
By Robert Klara
Pop quiz: What media event guarantees the most eyeballs for a brand?
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'Get your taxes won,' says Don Draper
By Patrick Coffee
This week Jon Hamm made his first appearance as a brand spokesman in a new campaign for tax preparation company H&R Block. Contrary to at least one report, the brand says the new spots were not made in response ...
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