TODAY’S HEADLINES – 04.03.2019  
 
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PR

7 ways to set boundaries for PR professionals

Working in PR can be a demanding career, and communicators often struggle to leave their work at the office. Here are some tips to help draw boundaries.


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PR

Yielding to pressure, Google sets minimum wage, adds benefits for temps

The company has been slammed for relying on temporary and independent workers who don’t enjoy the same perks and protections as regular employees. The move got kudos online.


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MARKETING

Infographic: The rules of the road for influencer campaigns

When trying to build a relationship with a social media star, there are some essential steps to take and some common pitfalls to avoid. Here is a list of important do’s and don’ts.



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HEALTH CARE

Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform

As the social media app aims to grab lucrative drug advertising partnerships, it says users are more open to having intimate health conversations. Yet Snap faces stiff competition.


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PR DAILY AWARDS

22 ways to earn recognition for your CSR efforts

PR Daily’s 2019 Corporate Social Responsibility Awards will showcase top organizations doing their best to make a positive impact on the world.


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SOCIAL MEDIA

Using targeted Twitter lists to fine-tune your online monitoring

The micro-blogging platform can be overwhelming, but smartly narrowing the scope of your attention can help you home in on influencers and other key social media players. Here’s how to get started.


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SPONSORSHIP OPPORTUNITY

Keep communicators calm during their next organizational crisis

Find business prospects at our conference, then tour Nebraska Medicine's state-of-the-art biocontainment unit.



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SOCIAL MEDIA

Facebook launches multi-pronged push toward self-regulation

The company wants to stop playing defense and get ahead of coming government oversight in Europe and the U.S. Can the network’s leaders reshape its public image?


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FROM THE ARCHIVES

12 of the best online tools for PR pros

All industry insiders have their favorite tools for accomplishing their daily tasks. What digital aids do you find it impossible to live without?


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PR DAILY AWARDS

Save $50 on your 2019 Corporate Social Responsibility Awards entry

Your last chance to save is coming up fast. Don’t miss the early-bird deadline on Friday, April 5.


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PITCHING

3 nuances you must consider when pitching US Hispanic media

As Hispanic media carries more and more influence, it is essential for PR pros to master the art of pitching these important outlets. Here are three important tips.



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WRITING & EDITING

3 common linguistic terms that people often botch

Writers who commit the occasional verbal SNAFU are not unique in that regard. Here’s one author for whom the odd misstep and easy solutions are SOP.


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CONFERENCE ALERT

How better measurement skills could land you your next promotion

Become a data analytics expert by participating in this hands-on conference in May.


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MARKETING

10 delicious April Fools’ campaigns

The yearly pranksters' holiday offers brand managers a chance for fun and frivolity, but some attempts are more successful than others. Here’s why.


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