The Scoop: Publicis pays $350 million for its role in marketing the opioid epidemic

Plus: Mark Zuckerberg apologizes on Capitol Hill; AI tech allows for easy product placement in influencer vids.

Shaping public relations strategies in the country of Georgia

How to penetrate this Eastern European market.

6 questions with: Stephanie Wilson of Wicked Creative

Stephanie Wilson shares the best advice she’s ever received.

How Elmo’s simple question took over social media

And what you can learn from it.

Steal these speechwriting techniques from Niecy Nash-Betts' powerful Emmy speech

How she had the audience in the palm of her hand.

By the numbers: Most Americans want brands to promote diversity. But there’s a big caveat.

Data from Morning Consult shows a mixed bag.

The Scoop: Universal Music Group could stop licensing music to TikTok

Plus: Anheuser-Busch to bring back Clydesdales for Super Bowl ad; Fisher Price releases baby Stanley cups.

Harnessing the power of internal experts for PR success

 Experts can change the game.

  Member Content

3 ways to generate ideas for great writing fast

Research, play and outsource.

New social media features and updates to know this week 

Updates to X, Meta, TikTok and more.

The Scoop: Employees are silent on layoffs, firings no more

Plus: Why you can’t search for ‘Taylor Swift’ on X; IRS tests new, free software.