Report: The state of global ad quality and industry benchmarks in 2021

Now more than ever, global advertisers demand greater clarity and confidence in their digital investments. DoubleVerify’s 2021 Global Insights Report analyzed more than one trillion impressions in 80 markets across more than 2,100 brands. The report highlights the key challenges affecting the ad ecosystem globally — benchmarking the industry at large while offering in-depth data and analytics to help brands optimize their digital strategies.

Download this new report to learn more about:

CTV verification surges in North America
How programmatic closes the gap in media quality with publisher-direct
Why keyword blocking is down
How fraud on mobile app video rose nearly 50% YoY
The pandemic’s impact on ad performance