Ad personalization can increase consumer brand awareness, recall and affinity. It also leads to action. A recent BI Intelligence report found that personalization caused consumers to make an unplanned purchase, spend more than planned, and become a repeat customer. To activate this kind of large-scale people-based marketing, you need to recognize one thing: Personalized experiences are powered by programmatic.

Register now to join Tim Sims, SVP of inventory partnerships at The Trade Desk, for a dive into the tactics for using a programmatic platform to achieve one-to-one resonance with your consumers without losing reach.