“Link-worthiness, or linkability, is generally related to the size of the audience a given page serves. Your product pages have limited link-worthiness because they serve a smaller audience of people who are ready to purchase,” explains Andrew Dennis of Page One Power. “For example, more websites would link to a page that explores the rich history of soccer and the World Cup than a page that sells soccer jerseys.”

“Of course, you still want your product pages ranking for the terms that describe them and that means you need backlinks. However, because the link opportunities for bottom-funnel pages are inherently limited, you’ll need to get a bit more creative in how you cultivate link equity for these pages — enter linkable resources and internal links.”

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Email is the most common method to communicate with your prospects and customers. But email is also highly prone to spoofing and cyberattacks. In fact, 91% of all cyberattacks start with email and 83% of them use brand impersonation to initiate the attack. Join our email experts as they show you how to lock down your domain from spoofers, protect your brand from abuse, and significantly increase deliverability and open rates at the same time.

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According to a new report from AppsFlyer, global app install ad spend is expected to climb from $57.8 billion in 2019 to $118 billion in 2022 as more app developers rely on advertising efforts to help drive installs. Compared to mobile ad spend as a whole, the share of app install ad spend will grow by 30% by 2022 – making up nearly a third of global mobile ad spend, AppFlyer predicts. 

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The first-ever Periodic Table of Digital Commerce Marketing from Marketing Land is your go-to resource to understand e-commerce channels, promotional products, and omnichannel capabilities — plus optimization considerations, campaign targeting mechanisms, and tools to help you maximize exposure and efficiency.

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How Marketers Are Using NoCode – CMS Wire

The Current Health Of Marketing Strategy – Forbes

The age of data privacy: personalization’s existential crisis? – Marketing Dive

Amazon creates $5M relief fund to aid small businesses in Seattle impacted by coronavirus outbreak – TechCrunch

Quibi will have pre-roll ads that you can’t skip on its videos – The Verge

Machine Learning: Your Secret Weapon for Customer Acquisition – Multichannel Merchant