How Publicis Sapient scaled video marketing into a storytelling studio Teresa Barreira, Global Chief Marketing and Communications Officer on yielding the storytelling ace.
ClickZ Daily: Jan 24, 2023 |
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| Good morning, Storytelling is human nature and can be a valuable trump card while communicating with customers. In our case study Q&A with Teresa Barreira, Global Chief Marketing and Communications Officer, we uncover the strategy, value, and impact of Publicis Sapient’s brand-new storytelling studio that is a game-changer for marketers. Find out more about how Publicis Sapient scaled video marketing into a storytelling studio. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Case Study Benjamin Broomfield "By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digitally. Impact Films marks a crucial step in evolving our video-first content strategy." |
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SEO Benjamin Broomfield A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read more |
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| Innovation David Soffer As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read more |
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| Influencer Marketing Benjamin Broomfield How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read more |
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| B2B Benjamin Broomfield "Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read more |
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Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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| Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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