When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement.
| When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement. Read the latest from our 2025 Notebook special report. Additional coverage: As we head into 2025, this Digiday+ Marketing Briefing details some of the trends we expect to be big topics of conversation throughout the year. 2025 Notebook: In 2025, the line between athletes and influencers will continue to blur. One subplot worth tracking as M&A ramps up this year: brand advertising — or, more accurately, its metamorphosis into a marketing-entertainment mashup. Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicom’s Flywheel unit that enables access to five years of search data. In this episode of the Digiday Podcast, Kate Trumbull, Domino’s evp and CMO, joins co-host and senior marketing reporter Kimeko McCoy to talk about Domino’s brand playbook. OMG and Google have struck a two-pronged partnership that starts with a planning tool and ends with AI-driven agentic support for investment and creative decisions for search-driven efforts. Other things to know about Recognize the up-and-coming leaders making an impact in their industry with the Future Leader Awards. Submit your entries by next Friday, January 17, to take advantage of the best rate. News consumers actively seek out information, often spending significant time engaging with trusted sources. This active engagement makes them a prime target for advertisers. Sponsored by SmartNews. AI agents are specialized assistants programmed to perform essential tasks in automation, optimization, personalization and more — offering a new method for analyzing data and taking action. Sponsored by Zeta Global. | | |
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