| Kerry Flynn TikTok, like Snapchat in its early days, is a new way for publishers to reach young consumers. |
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| Seb Joseph Panic over ad tech fees has turned into pragmatism among programmatic advertisers who are happy to pay it — just not if it comes out of a media budget. |
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| Sponsored Content Swrve As media channels evolve, so do content strategies. But with these new channels comes new challenges -- and only the most resourceful marketers will be able to cultivate the most meaningful consumer reactions for increased ROI. Sponsored by Swrve. |
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| Suman Bhattacharyya Brands and retailers are turning to experience-based programs to build an army of brand advocates and organic influencers. |
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| Tim Peterson Ad tech firms including Centro, EMX Digital, InMobi and PubMatic plan to begin enforcing app-ads.txt to combat mobile in-app ad fraud. |
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| Sponsored Content GeoEdge The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Sponsored by GeoEdge. |
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| Sponsored Content Penthera As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it's crucial that businesses offer a seamless streaming experience. Sponsored by Penthera. |
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