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InsideHook
Despite the divots and the back nine meltdowns, golf is a game that’s supposed to be fun, and this billionaire-backed brand is here to ensure just that
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Happy Gilmore meltdowns aside, Golf is a game that’s supposed to be fun. But what’s so enjoyable about slicing drives, shanking shots and winding up in the sand every other hole? Thankfully, PXG — that’s short for Parsons Xtreme Golf — is here to help. Founded in 2013 by GoDaddy-billionaire-turned-golf-gear-head Bob Parsons, the Arizona-based brand has disrupted the golf market with clubs that optimize distance and forgiveness for every type of golfer, whether you’re a scratch handicapper or a guy who just wants to enjoy himself with a seven iron in one hand and a beer in the other. PXG’s latest clubs, the GEN5, represent another leap forward in performance, with deftly weighted fairway metals designed to better match a player’s swing characteristics, and lighter irons whose power channel face technology delivers greater speed and distance. Get a set here and never suffer an uncouth back nine blowup again.
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